Roman Kopytko

About

Roman Kopytko

I build the systems behind B2B go-to-market, and I write about the craft of taking products to the people who need them.

Roman Kopytko

Bio

I’m a B2B SaaS growth and demand generation leader. For a decade-plus I’ve built GTM systems for developer tools, infrastructure software, and AI products: account-based marketing, outbound programs, lifecycle campaigns, marketing operations, and AI-enabled growth workflows, from early scale-up through enterprise motion.

The through-line is scaling marketing so teams can do more with the resources they already have. I care about the unglamorous parts: the sentence that finally makes a buyer nod, the handful of metrics that actually predict pipeline, the workflow that gives a team its week back. I write here to think those problems through in the open.

Experience

  1. 2025 – Present

    Growth · Ona

    Enterprise AI devtools. OpenAI announced its intent to acquire Ona in June 2026.

    • Own, build and operate much of the GTM infrastructure behind the enterprise motion: account targeting, tiering, BDR workflows, multi-channel campaigns, reporting, and lead management.
    • Turned fragmented GTM activity into a repeatable, signal-driven growth motion across ABM, outbound, paid media, lifecycle, CRM, enrichment, routing, and attribution.

  2. 2017 – Present

    Founder & Principal Consultant · Quillwell

    AI-native GTM software

    • Building a product for lean B2B teams managing paid acquisition across multiple channels, without the headcount, operating process, or analytical infrastructure of a larger marketing org.

  3. 2023 – 2025

    Director of Growth · Redpanda Data

    Devtools / data streaming · 8-figure revenue

    • Co-owned pipeline creation through growth from low-7 to mid-8 figures in revenue, with ~3x pipeline coverage and outbound contributing ~40% of pipeline.
    • Architected AI-assisted outbound and account-research systems that cut manual campaign and research work an estimated 25–35% per FTE.

  4. 2022 – 2023

    Head of Demand Generation · Influ2

    Adtech · 7-figure revenue

    • Built the demand generation function from scratch in a competitive space dominated by incumbents.
    • Surpassed pipeline growth targets by 130–178%, generating 8 figures in marketing-qualified pipeline in 2022.

  5. 2021 – 2022

    Director of Demand Generation, Head of Marketing · WithMe, Inc.

    Automated retail · executive leadership team

    • Reporting to the CEO, restructured marketing around end-to-end revenue lifecycle for WithMe and its subsidiaries, PrintWithMe and SipWithMe.
    • Tripled marketing revenue contribution year-over-year at a 3.9x marketing ROI; the team drove 25–30% of opportunities and closed-won revenue.

  6. 2019 – 2021

    AVP, Demand Generation · Enfusion

    Fintech · NYSE: ENFN

    • Led the creation and scaling of demand generation across the Americas, EMEA, and APAC as Enfusion reached a $1.5B valuation ahead of its October 2021 IPO.
    • Managed a $1M+ budget and a team across the US and India.

  7. 2015 – 2019

    Earlier roles · Backstop · Wellspring · Wolfram

    Demand generation, ABM, and marketing automation across fintech, SaaS, and scientific computing

Focus

Demand generation · Account-based marketing · Outbound programs · Lifecycle & marketing operations · AI-enabled GTM systems · Positioning & messaging

Elsewhere