Go‑to‑market,
in practice.
I’m Roman. I run go-to-market with systems that do the work of a team, and write about how to build them and where they break down.
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The GTM Engineer's Guide to Account Intent Loops
How to build an account-intent loop that turns CRM and behavior data into accounts worth your sales team's time.
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Agents Don't Form Habits
Why agents need harnesses to be useful and reliable.
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Amplification or Relocation?
Your AI stack can either make you more productive or trap you in an Escher-like maze of plausible lies. People are still calling both outcomes ‘productivity’.